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– Nelson Mandela

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3-1 Small Group Discussion The Current Starbucks Sourcing Plan

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Q First, review the three videos that outline the Starbucks sourcing philosophy using this website: Starbucks Ethical Sourcing of Sustainable Products. • Video 1: Starbucks Ethically Sources Its Arabica Coffee to Offer Sustainable Products (2:00) • Video 2: C.A.F.E. Practices: An Overview (1:57) • Video 3: What Is an Agronomist? (1:18) How will the company’s philosophy affect the cost and efficiency of its operation? Is Starbucks able to balance the triple bottom line and reinforce its culture of corporate and social responsibility? In other words, does Starbucks successfully fulfill environmental and social responsibilities while maintaining financial success? How should Starbucks prioritize its financial, environmental, and social investments to achieve long-term success? In your responses to your peers’ posts, comment on whether you think their prioritizations will be successful in the long term. Have your peers placed too much emphasis on one element of the triple bottom line over another? How is this going to impact the sustainability of their operations? Refer to the Small Group Discussion Guidelines and Rubric for directions on completing these discussions.

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Starbucks target group of customers is an extremely important consideration for the managers of the organization in order to set prices for particular products/services of the organization. The different channels of marketing, sales, logistics and supply chain management are all determined to be chosen by means of aligning the objectives of the organization with the organization’s philosophy. There are social responsibilities which are fulfilled by Starbucks. There are also environmental responsibilities which are fulfilled by Starbucks in order to justify the policies and the guidelines of the organization. The sourcing actualized by Starbucks is an ethical one because of the process incorporated by the organization.